What is Shop Small Saturday?

Small Business Saturday is an American shopping holiday held on the Saturday after  US Thanksgiving during one of the busiest shopping periods of the year.  Conceived by American Express, it is day dedicated to paying special attention to small businesses and their contribution to communities and the economy.   It is an effort to support local shops that make our communities strong.  American Express launches Small Business Saturday to encourage people to Shop Small and bring more holiday shopping to small businesses.

To locate participating JACKSON, MI businesses, click here:  Small Business Saturday Shop Small.

The first event was sponsored by American Express.  In 2010, the holiday was promoted via a nationwide radio and television.  See how one small day has grown into a movement that millions of individuals, businesses, and communities have embraced nationwide—and continue to support each and every day.

So every time you Shop Small at your local café, nail salon or dry cleaner, it all adds up for the community.